Google Maps are becoming more advanced on business listings, it allows consumers to quickly get the information they need and make informed purchasing decisions. These are the tips to get your business showing at the top of Google Maps, and you’ll get to experience the increased visibility, engagement, and revenue that comes along with it!
For business listing SEO, there are on-listing and off-listing optimizations. But first, you need to get listed on Google Maps and claim your listing, which we’ll be covering next.
Rank in Google Maps with these Doable Actions
1. Adding your business to Google Maps
In the first place, you can’t rank higher or perform successful Google Maps marketing if you don’t have any Google Maps listing.
2. Claim your Google Maps business listing
In creating your listing, all you can provide is the name, category, and location, you can provide many more details about your business when you claim your listing, the higher it will rank on Google Maps if there is more information a business listing contains. Plus, you can’t do any of the other steps in this guide if your listing is not claimed.
3. Adding information to your Google Maps business listing
You are equipped and ready to optimize it for a higher ranking in local search results now that you have a Google Maps business listing and a Google My Business account linked to it.
- Be consistent with name and address
- Use a local phone number
- Include your tracked and main number
- Keep your hours updated
- Write a business description
- Properly categorize your business
4. Add photos to your business listing on Google Maps
Uploading photos to your listing loves Google.
- First, because it signals that you are an active listing worthy of ranking higher in results.
- Second, because of the continuous advancement of Google’s photo-recognition technology and Google is starting to show images in local search results.
- And third, Google loves what consumers love, and consumers love photos because of the SEO rule of thumb.
5. Get Google reviews
We know that Google loves what customers love, with positive reviews, it should be no surprise that Google Maps gives ranking favor to business listings.
6. Consolidate your Google Maps listings
In an actual business, businesses with multiple phone numbers or locations listed will discredit Google. To ensure your one true listing will rank, weed out duplicate listings and superfluous information.
7. Regularly posting to your Google Maps business listing
Just like Facebook, you can publish posts that appear right on your Google Maps business listing. It considers ranking when you are regularly posting, it sends signals to Google that you proactively manage your listing. Also, you can get your offers in front of a ready-to-engage audience, when consumers are on search engines, they have high intent, so through Google posts.
8. Make sure your website is responsive
Across any device or screen size, first is to make sure your website is responsive and functions consistently. This is because Google Maps business listings contain a link to your website, and nearly 60% of Google searches occur on mobile devices. Your Google Maps ranking will suffer if your listing takes searchers to a website that requires pinching and zooming, has broken links, or is slow to load.
9. Add local keywords to your website
Targeting for local search is the second way to use your website to boost your Google Maps ranking. In Google Search, this will help your website to rank higher, but may also influence how high your Google Maps business listing ranks. The main pages of your site like homepage, about us page, contact us page, products, and services page, and even blog posts and not just to the title of the pages, but also the headings, body text, image tags, captions, and URLs, so be sure to incorporate location-based keywords.
10. Embed a Google map on your website
Embed a Google map on your website is another way to rank higher on Google Maps, which most businesses do on the contact us page. Embedding a Google map is the alternative way of telling Google that your business is located where your listing says it is. Use the same address that you have on your Google Maps business listing as much as possible.
11. Use many keyword modifiers
If you can’t rank for the keywords, on the page title, try adding some related keyword modifiers. For example, is Plumber too hard of a keyword? Then consider targeting a phrase like the Best Plumber Near Me.